BTS
The WhatsApp architecture behind the brand
Before SMS lists, before email CRM, before any ticketing platform, the entire SLIST operation ran on WhatsApp. The community architecture...
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BTS
How the operation actually works. Booking, venues, community architecture, financial models, growth mechanics, and the systems that run a solo-operator event brand. The parts most promoters hide — we publish.
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The first 15 events bled money
The first SLIST event at 494 Broadway in SoHo drew 60 people with a week of promotion. Total ticket sales:...
BTS
The guest list economics nobody talks about
The standard take on guest lists is that they are lost revenue. Every name on the list is a ticket...
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The venue ladder: from SoHo lofts to Brooklyn Monarch
Every venue SLIST has operated in represented a different tier of the operation. The progression was not random. Each move...
BTS
Why we don’t post set times
No set times. No artist bios. No FOMO overlays on the flyer. No captions on the Instagram post. Every omission...
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Creating funnels is my biggest passion
I said this to someone once, completely unprompted, and it is probably the most honest thing I have ever said...
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Solo operator: why I fired my team and kept the brand
In 2024, I tried building a team. Shared actual ownership. Gave collaborators real stakes in the operation. Every time SLIST...
BTS
Teaching kids to DJ: the tutoring business that trained a promoter
Before SLIST existed, before Mexico City, before the first rave, the business was teaching. Middle school and high school kids,...
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The business partner split
Eight months. That is how long the business partner was involved before he tried to restructure the entire operation around...
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Clout is the ultimate currency
In the underground scene, there is a currency more liquid than cash: clout. It opens venues. It books headliners at...