BTS
The ego-first flyer principle
The single highest-leverage flyer design principle at SLIST is not about typography, layout, or color. It is about ego. Specifically:...
Tag
marketing
BTS
The red pill: why SLIST uses red
Every SLIST flyer, ad, and branded piece of content runs through a red filter. Not because red is a cool...
Guides
The WordPress tech stack
Running an event brand on WordPress sounds like bringing a knife to a gunfight. Every other promoter is on Squarespace,...
BTS
Creating funnels is my biggest passion
I said this to someone once, completely unprompted, and it is probably the most honest thing I have ever said...
Guides
The guest list growth hack
Guest lists are not freebies. They’re the most effective growth mechanism in event promotion — if you structure them as...
Guides
Converting competitors’ audiences
Your competitors have audiences that already care about the same music you promote. Those people are pre-qualified — they attend...
BTS
Every buyer becomes a promoter
The traditional promoter model requires manual onboarding. You find someone willing to promote, create a code for them, explain the...
Guides
Meta ads for events: the three-tier funnel
Most event promoters run one ad, point it at a broad audience, and hope the algorithm figures it out. That...
BTS
Ads sell more tickets than almost any DJ
This is the sentence that ended a decade of conventional wisdom in event promotion: ads sell more tickets than almost...
BTS
Drama sells like nothing else
Most promoters treat drama like a disease. Something to suppress, manage, contain. I treated it like gasoline. SLIST was born...